A branding and style guide was developed to accompany the logo and ensure consistent use across applications. The font featured in the logo, Antonio, was selected for headings in part because its height and strength connect to the birch imagery. The family Bailey Sans was selected for body copy, and its softer edges and pleasant curves contrast nicely with Antonio, flow similarly to the river imagery in the logo’s rings, and maintain legibility at all sizes.
Pantone spot colors were identified and listed, as well as guidelines for logo placement and breakout elements.